video
At Skilljar, I served as a content contributor and editor for a number of webinars, assisting the Demand Generation team in topic ideation, sourcing guests, deck creation, and promotional efforts through owned channels like the blog and email. Here are a few those on-demand webinars:
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Linnworks Youtube Channel
At Linnworks (formerly SkuVault) I spearheaded the initiative to push more video content in an effort to establish credibility, build reach through SEO efforts, and generate quality leads.
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In each of these video examples I created the concept, wrote the script, and gave direction to my colleagues.
When the new SkuVault app launched, I wrote the script and collaborated with the video agency team, managing feedback on imagery, tone, and overall direction. I replicated the same process for their 3PL software announcement video below.
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customer success stories
ONNIT
Onnit health and supplement company was a mutual client between SkuVault and ShipStation. I flew to Austin, TX on behalf of SkuVault to make sure our company’s message was portrayed accurately by the client, ensure customer satisfaction, assist the video team, and build on the co-marketing partnership with the team at ShipStation.
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porter road ​
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When SkuVault's client Porter Road made national news for their next round of funding and national expansion, we knew we had to shout their growth story from the rooftops.
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I traveled to western Kentucky to visit the online butcher store's farm to capture their story. From conception in downtown Nashville, to their booming eCommerce growth as an industry-leading clean meat provider, SkuVault was there to help them win.
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Shady Rays​
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Shady Rays is Louisville sunglasses retailer that recently launched a 10,000 sq. ft. warehouse with the help of SkuVault.
To capitalize on this growth and success, I coordinated efforts with Hatfield Media for a video case study. I was on set the day of filming to ensure the proper SkuVault messaging was conveyed, both verbally and visually.
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