As a Content Marketing Manager, my job is to ensure your company's value and perspective is portrayed throughout the customer journey with compelling lead magnets and rich thought leadership.

 

Over the course of seven years, these responsibilities have included:

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• Managing an inbound organic content strategy from conception to final production

• Creating, managing, and monitoring social media posts

• Writing and producing customer case studies, both written and in video format

• Copywriting, editing, and proofreading content such as sales decks, website content, and external and internal corporate collateral

• Creating email drip campaigns to nurture clients along the marketing funnel

• Creating copy and designing content offers to increase conversion rates

• Overseeing the production of public facing marketing videos to educate the audience on our product

• Strategizing cross-promotion initiatives with internal stakeholders and external partners

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Please browse the rest of my portfolio to see examples of each initiative.