​During my time at Skimmer, a startup vertical SaaS company providing an all-in-one platform for pool service professionals to run their business, I developed and executed the first content strategy aligned to company goals.  

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• Developed Skimmer’s first full funnel content strategy and editorial roadmap through close collaboration with executive leadership, utilizing customer research and industry insights to drive and convert qualified leads.

• Executed a content calendar and oversaw the production of original content for blog posts, long-form guides, email newsletters, customer stories, thought leadership, webinars, and video, ensuring consistent messaging and alignment to business goals.

• Partnered closely with Product, Sales, and Operations to help drive and support feature launches. 

• Implemented SEO best practices to maximize content reach and improve overall site traffic and performance.

• Managed a team of freelance writers and third-party agencies to create effective content and campaigns. 

• Experimented with generative AI content tools to optimize content creation efficiency and ideation.

• Reported on content success metrics, using data-driven insights to inform ongoing content strategy and iterate on content improvements.

• Regularly crafted fresh content ideas and stayed up-to-date on the latest content and consumer trends to move the business forward and build on Skimmer's industry-leading reputation.